Melissa J Massey – Digital Expert and UX Wizard
In my 10 years of experience, I’ve played a variety of roles within Digital Strategy- UX, Content, Marketer, Email Guru, Researcher, and more. I have seen the fall and rise of QR Codes, the evolution of SEO, and many versions of WordPress.
Featured Projects
Professional History
Sr. UX Strategist | One North
May 2023-July 2024
One North is a full-service digital agency helping businesses solve complex problems in creative ways. Strategy-led and design-driven, we create powerful experiences that accelerate organizations and businesses. As Sr. UX Strategist, I led collaboration on workshop development, ran workshop session for our clients using a variety of methods and approaches, developed solutions to bridged he gap between business goals and user needs, and created project proposals, user flows, wireframes, and case studies. I also drove inquiries into internal processes for more efficient project scoping.
UX Strategist | 160over90
March 2020-March 2023
At the world’s most culturally-connected agency, I was the UX Strategist on our digital team, responsible for research, accessibility testing, persona development, user flow creation, and championing best practices for web functionality. Strategy was developed in close collaboration across out team and departments to deliver wireframes and animated prototypes. Our clients range from financial institutions to higher ed institutions, to entertainment.
Digital Strategy/Communications | The Hope Center for College, Community, and Justice (Temple University)
June 2019-February 2020
My main project at the Hope Center was helping this action-oriented research institution was the full rebuild of their website for both internal users to more easily share research reports and for external users to more easily navigate the site. This process included a full site audit and cataloging of existing content, UX research and execution, and WordPress execution while managing our student developer.
Digital Marketing Specialist | Beck Institute of Cognitive Behavior Therapy
April 2017 – June 2019
As the resident Digital expert for this ambitious non-profit in Philadelphia, I was in charge of marketing and development of all digital channels. This includes acting as Project Lead on the redesign of the website, developing UX /Content/Marketing Strategy and functionality documents, optimizing content and linking strategy throughout our website, creating messaging segments to audiences across several channels, and managing both Google Ads and Facebook Ads. I was also responsible for developing the organizational branding guide and making yearly and quarterly marketing reports.
Content Strategist | Ogilvy CommonHealth Worldwide
April 2015 – April 2017
Working with a variety of healthcare brands from oncology to non-profit research, I create innovative and comprehensive strategies across multiple channels to build brand identities for both launch and established products. This has included sweeping asset audits to create content cadences and strategic communications plans, and working closely with UX to develop intuitive digital tools.
I’m also an Independent Comic Creator
I have been featured in 8 published comics anthologies and successfully funded 7 solo campaigns on Kickstarter. I have extensive experience in writing, art, layout, email marketing, crowdfunding, social media, and more.
